Mad Robot designs applications, interfaces and websites based on research, science and observation.
Rooted in psychology, Mad Robot puts the user first and designs clear and beautiful experiences for all screens.
Creating new products requires insight. Interviews, obeservations, Shadowing, ...
Designing flows and visualising concepts by building wireframes based on input form users, workshops, surveys and all other data available.
Protoypes give us a a good indication of how the product will feel and behave. With prototypes we can test, iterate and learn.
UI design is the craft of creating visually appealing, functional interfaces that enable seamless user interactions. It focuses on aesthetics, ensuring elements like typography, colors, and buttons not only look good but enhance usability. Great UI design reduces cognitive load and creates smooth, engaging experiences across apps, websites, and platforms, making them easy to navigate and accessible for all users.
A design system is a set of reusable components, guidelines, and design principles that ensure consistency across digital products. By defining core elements like color, typography, and UI patterns, it creates a cohesive framework that speeds up development and maintains brand consistency. Design systems help teams collaborate efficiently and scale their work while delivering a unified user experience.
Mad Robot is Tom Van Iersel, a UX designer from Antwerp, Belgium.
Tom’s interest in ‘why people do what they do’ has informed his studies – Applied Psychology followed by a master’s degree in Graphic Design at Sint Lucas Antwerp – and his subsequent career as a visual and UX designer, teacher and researcher, incorporating behavioural design, design ethics, prototyping and usability,
Axa bank
Wireframing, flowdesign, UX design
“Tom is a fast learner. He quickly understands complex products & processes and knows how to document them in a simple way. He has also showed to be a great teamplayer: taking in input and feedback from colleagues to improve his work.
He is a nice person to work with, open for constructive discussion, with a proactive mentality. He does not just execute orders, but also brings fresh ideas to the table.
Overall, he’s a capable, experienced and very reliable resource to have in a project team.”
Nationale nederlanden
Redesign existing app, coding templates, UI design
Internet Architects
Wireframing
Binocs
Wireframing, UI design, flow design, styleguide, coding templates, UX design
