Mad Robot

Madly in love with humans.

+32 486 88 07 49

Mad Robot designs interfaces and websites based on research, science and observation.

Rooted in psychology, Mad Robot puts the user first and designs clear and beautiful experiences for all screens.

UX Design

Whether it is a brand new design or a redesign, creating a design vision or writing a design guide.

Get in touch.

Design can be art. Design can be aesthetics. Design is so simple, that is why it is so complicated.
Paul Rand


Designing flows and architecture by creating tangible wireframes.


Prototyping can be done in different ways. On paper, with HTML-CSS and javascript, by making a clickable pdf... Creating a prototype is ideal for experiencing and testing, before you start building.


Coding front end templates or prototypes in clean HTML and usable CSS.

Get in touch.

You can use an eraser on the drafting table or a sledge hammer on the construction site.
Frank Lloyd Wright


Mad Robot is Tom Van Iersel, a designer from Antwerp, Belgium.

Tom has a background in psychology and graphic design and combines these two fields to create digital experiences.

He is also a lecturer at St Lukas, Antwerp.

Work done by Mad Robot

I have included some examples of work I did in the past. However, I am often required to sign NDA agreements. Such an agreement prohibits me from showcasing the work on line.

I have done many projects in collaboration with, or as a sub-contractor for, other companies. I love doing such work, but unfortunately I can't show it here.